fbpx
← Back to blog

Maximise Brand Impact with Custom Greaseproof Paper as a Marketing Tool

By Alysse Phily · 3. July 2024

Want to make your brand stand out with every food order?

Branded greaseproof paper as a marketing tool can do just that. This simple strategy enhances your food presentation while boosting brand recognition.

In this article, we explore how custom printed greaseproof paper can elevate your branding and marketing efforts.

Key Takeaways

  • ✨ Custom printed greaseproof paper enhances brand recognition and visibility, making your packaging cohesive and professional while driving sales and customer loyalty.
  • 🌿 The versatility of custom printed greaseproof paper suits various food items and packaging needs, and its eco-friendly nature aligns with sustainable business practices.
  • 🎨 Using high-quality custom artwork and printing options ensures impactful branding, and quick turnaround times make it accessible for businesses of all sizes.

Elevate Your Brand with Custom Printed Greaseproof Paper

© Limepack custom branded greaseproof paper © Limepack custom branded greaseproof paper

Custom printed greaseproof paper is more than just a functional item, it is an integral part of your branding strategy.

By showcasing your logo, brand colours, and unique designs, it ensures a professional and cohesive look for your packaging.

This attention to detail can significantly enhance brand recognition and visibility, making your brand instantly recognisable to customers.

Incorporating custom printed greaseproof paper into your packaging offers several benefits:

  • It increases brand awareness
  • It improves the perceived value of your products
  • Customers are more likely to associate high-quality packaging with high-quality products
  • Can drive sales and customer loyalty
  • Makes your food presentation Instagram-worthy 📸, enticing customers to share their experiences on social media.

The glossy finish of greaseproof paper provides a unique and appealing aesthetic that stands out from regular printing paper.

It enhances food presentation and aligns perfectly with your business story, adding a touch of personalisation that makes customers feel valued.

When customers see your logo and brand colours, they are reminded of their positive experiences with your products, fostering a sense of loyalty and encouraging repeat business.

Using custom printed greaseproof paper isn’t just about aesthetics; it’s about creating a memorable brand experience.

Every time a customer unwraps their printed food, they’re interacting with your brand. This consistent visibility helps embed your brand in their minds, making it more likely for them to choose your products over competitors.

Versatility in Food Packaging

One of the standout features of custom printed greaseproof paper is its versatility. It’s suitable for a variety of food items, including:

  • 🍔 burgers
  • 🥪 sandwiches
  • 🥙 paninis
  • 🍕 pizzas
  • 🍟 fries

This means whether you’re serving loaded fries, nachos, chicken wings, or desserts, greaseproof paper can handle it all.

The applications of this versatile paper extend beyond just wrapping food. It can be used as basket liners, box liners, or even as placemats on restaurant tables.

Customers have successfully used branded greaseproof paper for wrapping various foods like sandwiches, burgers, paninis, and even as pizza boxes liners, enhancing their entire takeaway experience.

By using greaseproof paper as food bucket liners and takeaway boxes, you can preserve the flavour and warmth of items like fried chicken while maintaining a clean and professional presentation.

The versatility of greaseproof paper also allows it to be used for non-food items, further enhancing brand presentation.

Whether you’re in the casual dining sector or the takeaway industry, branded greaseproof paper is an indispensable tool for packaging experts looking to elevate their brand.

It’s fully biodegradable, recyclable, and can even be used as a compostable food wrap solution, making it a sustainable choice for environmentally conscious brands. 🌱

Enhance Customer Experience

Customer experience is paramount in the food industry, and custom printed greaseproof paper plays a significant role in enhancing it.

One of its primary benefits is its ability to maintain food freshness by preventing grease or oil from seeping through, ensuring that food products remain fresh and presentable.

For instance, using greaseproof paper as pizza tray liners helps keep the crust crisp and the toppings fresh.

Beyond practical benefits, custom printed greaseproof paper adds a touch of elegance and professionalism to food presentation, making dishes more visually appealing.

It can serve as a decorative liner for serving baskets or trays, enhancing the visual appeal of appetisers and other dishes.

This small yet significant detail can make a big difference in customer satisfaction, especially in settings like coffee shops and casual dining sectors. ☕

Eco-Friendly Marketing Solution

biodegradable recyclable food box and greaseproof paper biodegradable recyclable food box and greaseproof paper

🌍 In today’s world, sustainability is more than a trend; it’s a necessity. Custom printed greaseproof paper offers an eco-friendly marketing solution that aligns with the values of environmentally conscious brands.

This paper is sustainably sourced, fully compostable, and biodegradable, making it an excellent choice for businesses looking to reduce their environmental footprint.

The production process of custom printed greaseproof paper involves using water-based inks, which are less harmful than solvent-based inks.

Additionally, the paper can be unbleached, reducing the environmental impact associated with bleaching processes.

By choosing sustainably sourced greaseproof paper, you help minimise deforestation and promote responsible forest management. 🌳

This eco-friendly approach extends to the materials used, as greaseproof paper is made from interweaving layers of non-porous paper pulp into a tightly woven material that is recyclable and fully customisable.

Printing Options for Maximum Impact

When it comes to printing options, custom printed greaseproof paper offers a variety of choices to ensure maximum impact.

Customers can select from 1 to 4 colour print designs on either white or brown greaseproof paper, providing flexibility to match your brand’s aesthetic. The use of CMYK and Pantone colours allows for precise and vibrant designs.

CMYK printing is ideal for designs requiring multiple colours, as it allows for printing as many colours as desired.

On the other hand, Pantone colours are suitable for very specific designs that require precise colour matching. High-quality offset printing is used for branded greaseproof paper, ensuring consistent and professional results across large orders.

Sheet Sizes and Customisation

Customisable sheet sizes and cutting options allow you to tailor greaseproof paper dimensions to fit various packaging needs.

Branded greaseproof paper can be fully customisable, enabling you to print designs on the entire surface and cut them to the desired size.

Sheets can be custom cut to any size within a standard master sheet. This flexibility in sheet size enables cost efficiency by allowing multiple smaller sheets to be cut from a single master sheet.

Various customisation options, such as cutting to specific dimensions and setting up for registered printing, are available to meet your specific packaging requirements.

Summary

In summary, custom printed greaseproof paper offers a multitude of benefits that can significantly enhance your brand’s visibility and customer experience.

Its versatility in food packaging, ability to maintain food freshness, and eco-friendly properties make it an invaluable asset for any food business.

The availability of custom artwork and various printing options ensures that your packaging aligns perfectly with your brand identity. That’s how you can use branded greaseproof paper as a marketing tool.

By opting for printed greaseproof paper, you not only elevate your food presentation but also reinforce your commitment to quality and sustainability.

This small yet impactful detail can make a big difference in how customers perceive your brand. Embrace the power of custom printed greaseproof paper and watch your brand’s impact soar.

Frequently Asked Questions

What types of food can be wrapped with custom printed greaseproof paper?

You can use custom printed greaseproof paper to wrap burgers, sandwiches, paninis, pizzas, fries, and various other types of food, making it versatile for different menu items.

How does greaseproof paper enhance customer experience?

Using greaseproof paper maintains food freshness, prevents grease stains and leaks, and enhances the visual appeal of food presentation, which ultimately enhances the customer experience.

Is custom printed greaseproof paper eco-friendly?

Yes, custom printed greaseproof paper is eco-friendly because it is sustainably sourced, fully compostable, biodegradable, and often made using water-based inks, making it an eco-friendly marketing solution.

What printing options are available for custom printed greaseproof paper?

You can choose between 1 to 4 colour print designs on white or brown greaseproof paper, using CMYK or Pantone colours with high-quality offset printing, providing flexibility for custom designs and branding options.

How quickly can I receive my order of custom printed greaseproof paper?

You can receive your order of custom printed greaseproof paper within 2 weeks with express delivery, or around 4 weeks with standard delivery. Choose the option that best suits your needs.

All blog posts →